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Privacy Policy

Effective Date: August 5, 2026

At Pets911, your privacy matters. This Privacy Policy explains how Pets911 (“Pets911,” “we,” “our,” or “us”) collects, uses, stores, and protects your information when you use our website, products, and services.

Pets911 is owned and operated by PETSMO Brands, Inc.

By using our website, creating an account, activating a Pets911 Smart Tag, or accessing our services, you agree to the practices described in this Privacy Policy.


Information We Collect

We may collect the following types of information:

Personal Information

When you register a Pets911 Smart Tag or create an account, we may collect:

  • Name
  • Email address
  • Phone number
  • Mailing address (optional)
  • Emergency contact information
  • Account login credentials

Pet Information

To help reunite lost pets with their families, you may voluntarily provide:

  • Pet name
  • Species
  • Breed
  • Age
  • Gender
  • Weight
  • Color and identifying features
  • Medical information you choose to store
  • Vaccination records (optional)
  • Photos
  • Veterinary information (optional)

Device & Website Information

When you visit our website or use our services, we may automatically collect:

  • IP address
  • Browser type
  • Operating system
  • Device information
  • Pages viewed
  • Referring website
  • Date and time of access
  • Cookies and similar technologies

Smart Tag Scan Information

When someone scans a Pets911 Smart Tag, we may collect:

  • Approximate scan location
  • Date and time of the scan
  • Device type
  • Browser information

This information helps notify pet owners and improve recovery efforts.


How We Use Your Information

We use your information to:

  • Activate and manage your Pets911 Smart Tag
  • Create and maintain your account
  • Help reunite lost pets with their owners
  • Send lost pet notifications
  • Respond to customer support requests
  • Improve our website and services
  • Prevent fraud and unauthorized activity
  • Comply with legal obligations
  • Send important account or service updates

With your permission, we may also send promotional emails, newsletters, product announcements, or special offers. You can unsubscribe at any time.


SMS Communications

If you provide your mobile phone number and opt in, Pets911 may send text messages related to:

  • Lost pet alerts
  • Smart Tag notifications
  • Account verification
  • Important account updates

Message frequency varies.

Standard message and data rates may apply depending on your mobile carrier.

You may opt out at any time by following the instructions provided in the message.


Cookies

We use cookies and similar technologies to:

  • Remember user preferences
  • Improve website performance
  • Analyze website traffic
  • Enhance user experience

You may disable cookies through your browser settings, although certain features of our website may not function properly.


Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party service providers who help us operate our business, including services such as:

  • Website hosting
  • Payment processing
  • Email delivery
  • SMS messaging
  • Customer support
  • Analytics services
  • Cloud storage providers

These providers are only permitted to use your information to perform services on our behalf.

We may also disclose information when required by law or when necessary to protect our rights, users, or the safety of others.


Lost Pet Information

If your pet is reported lost, certain information may be displayed publicly to assist with recovery.

Depending on your settings, this may include:

  • Pet photo
  • Pet name
  • Breed
  • General location
  • Recovery contact information that you choose to share

You control the information you choose to make publicly available.


Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, disclosure, alteration, or destruction.

While we work to protect your information, no method of internet transmission or electronic storage can be guaranteed to be 100% secure.


Data Retention

We retain personal information for as long as necessary to:

  • Maintain your account
  • Provide our services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

You may request deletion of your account, subject to applicable legal and operational requirements.


Your Privacy Rights

Depending on your location, you may have rights to:

  • Access your personal information
  • Correct inaccurate information
  • Delete your information
  • Request a copy of your data
  • Object to certain processing
  • Withdraw consent where applicable

To exercise these rights, please contact us using the information below.


Children’s Privacy

Pets911 is not intended for children under the age of 13. We do not knowingly collect personal information directly from children.

If we become aware that personal information from a child has been collected without appropriate consent, we will take reasonable steps to remove that information.


Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

We encourage you to review their privacy policies before providing personal information.


International Users

Your information may be stored and processed in countries where our service providers operate. By using Pets911, you understand that your information may be transferred to jurisdictions with different privacy laws than those in your country.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made, we will update the Effective Date at the top of this page. Continued use of our services after changes become effective constitutes acceptance of the revised Privacy Policy.


Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Pets911
Owned and operated by PETSMO Brands, Inc.

Email: [email protected]

Website: www.pets911.com